Project: RIP To My Twenties Birthday Gift Box Product Description
Client: Blush and Bold Collective
Audience: Demographics are women ages in their late 20s with middle-class income interested in drinkware and gifts that are quirky, sassy, and bold.
This audience loves “wine mom” culture, humor that borders on inappropriate, and small ways to wear their personalities on their sleeves.
Challenge: My client wanted to release a line of gift sets for different occasions and milestones. This “RIP To My Twenties” gift set was the first in the planned product line, and needed to set itself apart from similar products on Etsy through theming and presentation.
Solution: The tone of the description is a bit tongue-in-cheek, playing on the societal pressure of aging and the “I don’t give an F” attitude the target audience holds.
I put these ideas together and wrote a product description for a dramatic gift set with all the basic needs for a woman on the brink of her 30s: drinking wine and taking shots by candlelight while soaking in the tub.
The deeper benefit of the gift set is presenting an alternative for a day that many women quietly mourn, and allowing them to feel connected to their womanhood instead.
Results: The “RIP To My Twenties” gift set became one of my client’s top-selling products in her Etsy store.
