Build a sandbox

Give a children a sandbox and they’ll be entertained for hours.

Give video gamers a sandbox and they’ll construct machines beyond what the developers could ever imagine.

Give your users a sandbox, fill it with as much sand as they want, give them the toys they need, and give them as few rules as possible.

You’ll be amazed by what they create, and how they’ll tell you exactly what you need to do to build a business they keep coming back to.