A sealed envelope

Millions tune into the Oscars every year to see who will come out on top as the best so-and-so.

The tension of who’s going to win, and who’s going home without an award, draws people to sit nose to nose with their screen.

One moment suspended between the announcer’s pause and the paper flutter of the sealed envelope opening is a small eternity, full of possibility.

Find the possibility in your work where you can recreate the tension of that envelope to make people sit forward in their seats thinking something amazing is about to happen.

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How to come up with big ideas, a framework