Project: LGBTQ+ Business Week Instagram Post
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Client: I Like To Dabble
Audience: Demographics are men, women, and nonbinary folks who were affected, or knew of people affected, by the uptick in LGBTQ+ violence in 2022.
This audience is inspired by uplifting messages, helping their community, and shedding light on the truth of the situation.
Challenge: My client was invited to promote the LGBTQ+ Business Week and asked to assist in creating a social media post.
The main objective of this post was to start conversations around the topic of LGBTQ+ violence in business and inspire action to help the community.
Solution: The tone of the post was decided to be direct and eye-opening, and packed with resources for the next steps the readers could follow.
The project required research into government statistics to understand the depth of the topic.
The deeper benefit of the post was to strengthen LGBTQ+ community bonds and encourage LGBTQ+ folks in business who were affected by violence to continue with their mission for more inclusivity.
Results: This post inspired many of my client’s followers to act in support of the LGBTQ+ Business Week organization.
Solution: The tone of the post was decided to be direct and eye-opening, and packed with resources for the next steps the readers could follow.
The project required research into government statistics to understand the depth of the topic.
The deeper benefit of the post was to strengthen LGBTQ+ community bonds and encourage LGBTQ+ folks in business who were affected by violence to continue with their mission for more inclusivity.
Results: This post inspired many of my client’s followers to act in support of the LGBTQ+ Business Week organization.